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Cassidy Rota
Hey there!
I'm Cassidy, currently Director of Social Media at Fidelity Investments.
I'm a social media and digital marketing professional with a decade of experience across financial services, hospitality, higher education, and healthcare, known for innovative, purpose-driven storytelling and digital brand building. I excel at creating high-performance, consumer-focused teams and crafting data-driven engagement strategies for mission-driven brands.
About Me
As a strategic marketing leader, I've developed a career in social media and digital marketing across industries, including CVS Pharmacy, Brown University, and now Fidelity Investments, where I established comprehensive community management and content creation programs for enterprise social media channels. I am deeply committed to advancing online engagement, from bridging the gap in digital culture across teams to elevating standards for brand interactions. (And one day, I aspire to connect with the Oklahoma State Wildlife Department on X!)
Focus Areas
Experienced digital leader for top financial services and tech brands, known for creating data-driven, behaviorally-informed engagement campaigns that spark large-scale consumer conversations, optimize cross-platform synergies, and strategically position brands in the digital ecosystem.
Community Engagement
Content Creation
Analytics
Branding
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